Project Overview

Client: Halės Gėlės (Concept)

Industry: Floral Design & E-commerce

Services: Web Design, Brand Identity Concept, E-commerce Integration

Goal: To design a bold and elegant e-commerce website for an artisanal flower boutique, creating a high-fashion digital experience that showcases the artistry of the bouquets and provides a seamless online shopping journey.

The Story

The Challenge

The challenge was to create an online flower shop that avoids the generic feel of mass-market competitors. The website needed to function as both a beautiful gallery and an efficient e-commerce platform, communicating the unique, artistic value of each bouquet.

The Solution

• Bold Brand Identity: A passionate and memorable brand identity was developed, using a vibrant red and an elegant, editorial-style typeface. This confident choice sets the brand apart and positions it as a high-fashion floral studio.

• Curated Shopping Experience: The online shop is designed with a minimalist, gallery-like feel. Clean product pages with large, high-quality images allow the intricate details of the bouquets to take center stage, creating a sophisticated customer journey.

• Engaging Storytelling: Beyond the shop, dedicated "Our Story" and "Gallery" pages build a deeper connection with the customer, sharing the passion behind the craft and showcasing a portfolio of past work for events and weddings.