TRAVEL BLOG & GUIDE
Caribbean Escapes | Travel Portal & E-Commerce
Project Overview
Client: Caribbean Escapes
Industry: Travel & Digital Publishing
Services: Web Design, UX Strategy, E-Commerce Development
Live Site: Visit Caribbean Escapes
The Goal
The goal was to build the ultimate online resource and digital publishing platform for Caribbean travel, mostly Dominican Republic. They needed to organise a vast amount of regional guides and practical tips into a single, user-friendly hub, while seamlessly integrating an e-commerce platform to sell their comprehensive digital travel guides and establish industry authority.
My solution
Content-first architecture
I designed a robust, logical information structure featuring a dynamic blog and categorised regional guides. This UX strategy allows users to effortlessly find the specific travel information they need, establishing the brand as a trusted authority from the first click.
Vibrant brand identity
To create an authentic visual experience, I established an energetic and memorable brand identity. I utilised the bold colours of the Dominican flag to ensure a cohesive, vibrant aesthetic that runs consistently through the entire site.
Seamless e-commerce integration
I integrated frictionless e-commerce functionality using Squarespace Commerce. By strategically positioning their digital travel guides within the educational content, I enabled the client to directly sell products and effectively turn website traffic into passive revenue.
Mobile-optimised publishing
Knowing that travellers frequently consume content on the go, I ensured the extensive blog and e-commerce sections were flawlessly responsive. Following the UOGAweb premium standard, the platform delivers a fast, highly readable mobile experience to keep readers engaged anywhere in the world.
Build sheet
- Platform
- Squarespace 7.1 · Commerce
- Content
- Six region guides and an overview, 44 blog posts in 11 categories (Lithuanian)
- Shop
- 4 products: PDF guide, guide with consultation, consultation, 48-hour trip plan
- Integrations
- Newsletter blocks, announcement bar, Google Analytics 4
- Custom code
- Organization and FAQ structured data, page-language fix
- Structured data
- Organization · FAQPage · Product
- My role
- Design and Squarespace build
Like what you see?
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