HAIR & BEAUTY
Maison Hair Studio — Premium UK Salon
Project Overview
Client: Maison Hair Studio
Industry: Hair & Beauty
Services: Web Design, Booking Integration, SEO, Brand Identity
Live Site: Visit Maison Hair Studio
The Goal
To design a premium salon website that captures the essence of a luxury hair studio and converts visitors into booked clients. The site needed to feature 24/7 online booking, a detailed service menu, team profiles with personality, a visual gallery, and gift vouchers — all wrapped in an elegant, mobile-first design that ranks on Google and builds instant trust with new visitors.
My solution
Luxury-first visual identity
I designed an elegant, premium aesthetic using a refined 5-colour palette — cream, blush, rose gold, charcoal, and near-black. Combined with Cormorant Garamond headings and Outfit body text, the site immediately communicates luxury and sophistication from the first scroll.
24/7 online booking system
I integrated a fully functional booking system that allows clients to book appointments around the clock — even outside salon hours. The 3-step booking flow (choose service, pick stylist, select time) is intuitive and mobile-friendly, converting visitors into booked clients while the salon owner sleeps.
Complete 8-page architecture
I built a comprehensive site with 8 purpose-driven pages: Home, Services, Our Story, Stylists, Gallery, Booking, Gift Vouchers, and Contact. Each page is designed with a specific conversion goal — from showcasing expertise to capturing bookings to generating gift voucher revenue.
Service menu with strategic pricing display
I designed custom service cards with hover effects that present each treatment clearly — name, description, duration, and price. The layout prevents the overwhelming "wall of text" effect that many salon websites suffer from, making it easy for clients to find and compare treatments.
Team showcase with personality
I created a dedicated Stylists page with arch-shaped photo frames and individual bios. This humanises the salon brand and helps new clients choose their stylist before arriving — reducing anxiety and increasing booking confidence.
SEO-optimised for local search
I structured every page with targeted keywords, optimised meta descriptions, compressed WebP images, and clean HTML markup. The site is built to rank for local search terms like "hair salon near me" and "best hairdresser" — driving organic traffic from Google without paid advertising.
Like what you see?
I'd love to create something like this for your business. Book a free 15-minute strategy call and I'll show you exactly how I'd approach your project.