RESTAURANT

I HATE SUSHI — Premium Sushi & Champagne

I HATE SUSHI restaurant Squarespace website design by UOGAweb

Project Overview

Client: I HATE SUSHI (Vilnius)

Industry: Restaurant / Hospitality

Services: Web Design, Hand-coded Menu, Online Reservations, Copywriting, SEO & Structured Data

Live Site: Visit I HATE SUSHI → https://www.ihatesushi.lt

The Goal

To give a Vilnius sushi and champagne restaurant its first website — one that feels like an evening there before a guest even arrives. Until launch, guests found the restaurant through Facebook and Instagram, where an auto-reply sent them three separate links: opening hours, menu and booking. The site had to bring all three into one place, look as dark and confident as the room itself, and let someone book a table from their phone without a single call.

My solution

A dark, food-first design
I built the site around near-black surfaces, warm gold accents and the restaurant's own photography, with Instrument Serif headlines, Inter for reading and Cormorant accents — a pairing the manager chose from five I tested. The food does the talking; the interface stays out of the way.
A menu that is hand-coded, not uploaded
Instead of a PDF, the full menu lives on the page as real text: eleven food sections and seven drinks sections, a category bar that stays in view while you scroll, and dotted leaders to every price. It reads beautifully on a phone, and every dish can be found by search engines.
Table booking built into the page
Reservations sit inside the homepage, a Reserve button stays in the header, and on phones a bottom bar offers Call or Reserve from any point on the page. Group terms are stated before booking, so there are no surprises at the table.
A provocative name, explained
'I hate sushi' raises an eyebrow, so the site answers it: a short manifesto — to hate something, you first have to know it — and a sourcing story behind the bluefin tuna and the champagne list. The name stops being a puzzle and becomes the reason to visit.
Guests vouch for it
Reviews from the restaurant's reservation platform appear on the homepage next to its rating, so a first-time visitor sees what regulars already know — in their words, not ours.
Made to be shared
Every page has its own title, description and social-share image, so a link dropped into Messenger or Instagram looks as considered as the restaurant itself.
Readable by search engines and AI assistants
Structured data describes the restaurant in the language machines understand — opening hours, location, menu and a direct reservation link — so search engines and AI assistants can read the essentials straight from the source.
Build sheet
Platform
Squarespace 7.1 · Core plan
Pages
Home, Menu, About, Gallery, Contact
Integrations
Tablein reservations, embedded in the page
Custom code
Hand-coded menu (11 food + 7 drinks sections), sticky category bar, scroll motion, mobile Call/Reserve bar
Structured data
Restaurant · ReserveAction · opening hours · menu link
Timeline
Designed June 2026 · live September 2026
My role
Art direction, design, build, copy, SEO

Like what you see?

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