BEAUTY & E-COMMERCE

Chameleon Beauty Salon — Salon & Online Shop

Chameleon Beauty Salon salon and online shop Squarespace website design by UOGAweb

Project Overview

Client: Chameleon Beauty Salon (Vilnius)

Industry: Beauty Salon / Retail

Services: Web Design, Wix-to-Squarespace Migration, Online Shop, Booking Links, SEO & Structured Data

Live Site: Visit Chameleon Beauty Salon → https://www.chameleonbeauty.lt

The Goal

A Vilnius beauty salon had moved into the HERO business centre and rebranded, but its online presence had not caught up: search results still showed old details, the old Wix site's shop stood empty and its booking page had nothing to book. The brief was to move everything to Squarespace before the old plan ran out, keep the salon's own words and photographs, connect booking, and open an online shop for professional hair care within weeks.

My solution

'Salon cinema' art direction
I built the look around the salon's gold logo and its own photographs: limestone and warm-dark surfaces, bronze accents, Bodoni Moda for headlines and Newsreader for reading. Calm, editorial and unmistakably premium.
One switch: in the salon, or at home
The hero carries a two-way switch — Salone · Namuose. One side invites a visit, the other opens the hair-care shop, and the main button changes with it. Two audiences, one first screen, no confusion.
A 50-product shop with real product data
I rebuilt the catalogue as 50 current Kérastase products in six categories, each with the details a buyer looks for: brand, volume, price per litre and safety information. Card payment at checkout, free pickup at the salon and a clear 'ready within five working days' promise.
No dead ends when stock runs out
Sold-out products stay visible and offer a 'notify me' email instead of disappearing, so demand is captured rather than lost.
Booking where clients already book
The header and every service group link straight to the salon's existing booking calendar, so nothing changed for the team while clients got a clearer path to a free slot.
Lithuanian wherever the platform allows
I translated Squarespace's own cart, gallery and stock-alert messages into Lithuanian and added the EU withdrawal form and legal-guarantee notice a Lithuanian online shop needs.
Found under its new name
Old addresses redirect to the new pages, structured data describes the salon as a beauty salon with its hours, address and services, and Search Console and Bing were connected at launch.
Build sheet
Platform
Squarespace 7.1 · Core plan · Commerce
Pages
Home, Services, Shop (6 categories, 50 products), shop terms, privacy
Integrations
Treatwell booking links · card payments via Stripe · EU withdrawal form
Custom code
Salon/home hero switch, scroll and hover motion with reduced-motion support, floating call button on phones, Lithuanian platform strings
Structured data
BeautySalon · Organization · Product
Timeline
Site live in two weeks (October 2026) · shop opened two weeks later
My role
Art direction, design, migration, shop setup, SEO

Like what you see?

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