AESTHETIC TREATMENTS

Karolinos grožio studija — Aesthetic Treatment Studio

Karolinos grožio studija aesthetics studio Squarespace website design by UOGAweb

Project Overview

Client: Karolinos grožio studija (Karolina, Kaunas)

Industry: Aesthetic Cosmetology

Services: Web Design, Online Booking, Calendar Automation, Copywriting, SEO Migration

Live Site: Visit Karolinos grožio studija → https://karolinosgroziostudija.lt

The Goal

Karolina runs a device-based aesthetics studio in Kaunas with a perfect client rating, but her older WordPress site sent people elsewhere to book. She wanted a modern site she could update herself, one price list she could trust, and online booking on her own site — in her own branding — that would never clash with the calendar she already runs.

My solution

Ten procedures, ten landing pages
I consolidated 22 old service pages into ten clear procedure pages and a body-contouring hub. Each has its own Kaunas address, zones, prices and contraindications, so someone searching for one treatment lands on exactly that page.
Booking in her own branding
Every Book button opens a booking form in Karolina's logo and colours: every service, real-time availability, instant confirmation, a reminder the day before and a review request after the visit — all in Lithuanian.
Two calendars, kept in step
A custom automation keeps website bookings and her existing calendar in sync every 15 minutes, so slots booked elsewhere disappear from the site, and a day off blocks everything at once.
One price list she can trust
One magazine-style price list with the same prices she charges everywhere, stated plainly on the page.
Her photos, her words
The copy was rebuilt from her 31 service documents, with contraindications and aftercare kept in her own words, and only her own photographs — no stock. Arched frames and a calm teal palette, built from colours in her own photos, keep it clinical but warm.
Nothing lost in the move
25 old addresses redirect to their new pages, so existing links and search history carried over from day one.
Measurable from the first click
Booking links carry campaign tags and ad tracking runs only after consent, so she can see which channel brings bookings without cutting privacy corners.
Build sheet
Platform
Squarespace 7.1 · Fluid Engine · Core plan
Pages
17 — ten procedure pages and a hub, prices, results, about, contact, privacy
Integrations
Branded online booking for every service · Google Calendar · two-way calendar sync automation · Meta Pixel after consent
Custom code
Booking-link routing with campaign tags, Lithuanian platform strings and cookie settings
Migration
25 old URLs redirected (301) to the new pages
Timeline
Live October 2026 · online booking added two weeks later
My role
Design, build, copy, booking setup, automation, SEO migration

Like what you see?

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