BEAUTY & WELLNESS

Vandens lelija studija — Beauty & Wellness

Vandens lelija studija beauty and wellness Squarespace website design by UOGAweb

Project Overview

Client: Vandens lelija studija (Inesa Baski)

Industry: Beauty & Wellness

Services: Web Design, E-Commerce, Brand Identity, Booking Integration, SEO

Live Site: Visit Vandens lelija studija

The Goal

To craft a calm, premium website for a Vilnius beauty & wellness studio that captures its "slow beauty", Japanese-inspired philosophy — and quietly does the selling. The site needed an elegant ritual menu, an integrated shop for products, gift sets and gift cards, a simple booking enquiry, and a blog for storytelling and SEO — all in a serene, mobile-first design that turns first-time visitors into loyal, returning clients.


My solution

Calm, "slow beauty" brand identity
I designed a serene, premium aesthetic — soft charcoal tones, elegant serif type and plenty of breathing space — that mirrors Inesa's slow-beauty, Japanese-inspired philosophy and makes visitors feel calm before they ever book.
Ritual menu that guides, not overwhelms
I organised treatments into clear ritual categories — facial rituals and body therapy — each with its own space, so clients explore and choose with confidence instead of facing an overwhelming wall of services.
Integrated online shop
I built a Squarespace shop for retail products, curated beauty boxes and gift sets with secure card checkout — opening a second revenue stream beyond the treatment chair that earns even when the studio is closed.
Gift cards & beauty boxes
I added gift vouchers and signature "beauty box" sets as ready-to-buy products — capturing high-intent gifting demand around birthdays and holidays with zero manual admin for Inesa.
Effortless booking enquiry
I designed a simple booking enquiry where clients pick a service plus a preferred date and time window. Inesa receives a structured request and replies within 24 hours — removing the phone-tag friction that loses bookings.
Blog & SEO for organic reach
I created a journal section and structured every page with targeted keywords, clean markup and compressed images, so the studio earns organic Google traffic for Vilnius beauty and wellness searches.

Like what you see?

I'd love to create something like this for your business. Book a free 15-minute strategy call and I'll show you exactly how I'd approach your project.

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