Websites That Speak Your Customers' Languages

A multilingual Squarespace website is one site that serves each visitor in their own language — with search engines indexing every language version separately, so you get found in each market you serve. That is what I build: design, translation setup, and the technical SEO layer that makes both languages actually rank. This site you're reading runs exactly that setup — switch it to Lithuanian in the header, and you're looking at the proof.

Who this is for

Service businesses whose customers don't all speak one language: salons and clinics with international clients, restaurants in tourist areas, studios serving expat communities, professionals selling across borders. If half your Instagram messages arrive in another language — or you keep answering the same questions in two languages — your website should be doing that work for you. A single-language site quietly turns those visitors away, and you never see it happen in any report.

What a properly multilingual site includes

  • One site, not two. You edit content once; the translation layer keeps every language in sync. No duplicate site to maintain, no second subscription to forget.

  • Separately indexable language versions. Each language lives on its own URLs, so Google can rank the Lithuanian pages in Lithuania and the English pages in the UK — at the same time.

  • Correct hreflang tags. The invisible plumbing that tells search engines which version to show to whom. Most DIY multilingual sites get this wrong and compete against themselves.

  • Translated titles and meta descriptions. The text people see in Google results. Most "translated" sites forget these — the page is bilingual but its search listing never is, so the second language stays invisible.

  • A language switcher visitors actually find, in the header where they expect it.

  • Hand-polished translations on the pages that sell. Machine translation is good enough for a blog archive; it is not good enough for the page where someone decides to pay you. Money pages must read as written, not converted.

How the setup works

I build the site on Squarespace, connect Weglot as the translation layer, and configure the part most setups skip: language subdomains with clean URLs, hreflang pairs between every translated page, translated SEO metadata, and exclusion rules so hand-written pages in one language are never machine-overwritten. Search engines then treat each language as a first-class site. The result is measurable — my own Lithuanian pages and English pages rank independently for their own queries.

The mistakes that keep multilingual sites invisible

  • JavaScript-only translation widgets. The page translates in the browser, but there are no separate URLs for Google to index — so the second language simply doesn't exist in search.

  • Untranslated metadata. The body is translated, the search listing isn't. Clicks never come.

  • Auto-redirecting visitors by IP. Feels clever, breaks crawling and annoys people who wanted the other language.

  • Translating everything blindly. Some pages should stay in one language on purpose. Deciding what NOT to translate is part of the architecture.

Why me

I run my own business in two languages, so I build this for myself first and my clients second. Squarespace Circle Gold member (partner since 2024), 12 published builds, bilingual EN/LT, and my written guide on this exact setup is one of the most-referenced Squarespace multilingual resources online. A guide can't build your site, though — that's what this page is for. Read the full technical guide or browse the live builds.

Pricing

Multilingual builds start at £800 (Showcase tier plus full language setup). The translation service itself is billed by Weglot — a small monthly cost that depends on word count, and I'll tell you exactly which plan you need before you commit, so there are no surprises. Already have a Squarespace site? Adding a second language properly is a fixed-scope project: audit, setup, hreflang, metadata, polish — ask and I'll quote it after a quick look.

Frequently asked questions

Does Squarespace support multiple languages natively?

Not fully — that's why the setup matters. Done wrong, Google only ever sees one language. Done properly with a translation layer, each language version is separately indexable.

Will my site rank in both languages?

Each language version is separately indexable with correct hreflang — that's the point of doing it properly. Rankings themselves depend on competition and content, as everywhere; the setup removes the technical ceiling.

Can you translate the content?

The tool translates everything automatically; I hand-review the pages that sell. For Lithuanian I do it natively — it reads as written, not converted.

What does Weglot cost?

From roughly £13/month depending on word count. I size the right plan before you commit.

How long does it take?

Adding a language to an existing Squarespace site: usually one to two weeks including the polish pass. A new bilingual build: three to five weeks from the moment I have your content.

Can I have more than two languages?

Yes — the same architecture scales; each added language mainly affects the translation plan size, not the build.

Will new content translate automatically?

Yes. Publish in your main language and the translation layer picks it up; anything important gets a human pass.

Not sure your current site handles languages correctly?

Run the free website check — or write to info@uogaweb.com and I'll reply within a day.