How Much Does a Hair Salon Website Cost in the UK? (2026 Real Pricing)
A professional hair salon website in the UK typically costs £800 to £1,400 as a one-off build with a specialist designer, with simple DIY sites starting near £150/year and full creative agencies charging £3,000–£5,000+. Most independent salons and small chains land in the £800–£1,400 range — enough for a custom, mobile-first site with online booking, without paying for agency overhead you don’t need.
That’s the short answer. The useful answer is what changes the number — and what you actually get at each tier. I build Squarespace sites for hair and beauty businesses, so here’s the honest breakdown, including where I price and why.
The four ways to get a salon website (and what each really costs)
There’s no single “salon website price” because there are four different routes, and they’re not the same product.
1. Do it yourself — ~£150–£300 / year. A Squarespace or Wix subscription and your own time. The platform cost is real but small (Squarespace plans run roughly £12–£20/month billed annually). The actual cost is the 20–40 hours you’ll spend learning the editor, writing copy, and fighting with mobile layouts — time you’re not spending on clients. Fine for a brand-new chair-renter testing the water. A liability once you’re booked up and the site looks it.
2. A freelancer or template tweak — ~£300–£800. Someone sets up a pre-made template with your logo and text. Quick and cheap. The catch: you usually get a template thousands of other salons also bought, light SEO, and no real booking strategy. You’ll often outgrow it within a year.
3. A Squarespace specialist (where I sit) — ~£800–£1,400. A custom-designed, mobile-first site built around how salons actually win bookings: clear services and pricing, a booking flow that doesn’t lose people, local SEO so you show up in your town, and a design that looks like your brand, not a template. You own it and can edit text, prices and photos yourself afterwards. This is the value sweet spot for most independent UK salons and small groups.
4. A full creative agency — ~£3,000–£5,000+. Brand identity, photography, copywriting and a bespoke build, often on a more complex platform. Genuinely worth it for multi-location groups with a marketing budget. Overkill — and overpriced — for a single salon that mainly needs to look great and take bookings.
What I charge, and what’s included
I keep pricing transparent because hiding it wastes everyone’s time. Three tiers, all custom-designed on Squarespace, all mobile-first, all yours to edit afterwards:
Showcase — £800. New or single-chair salons. Custom homepage + core pages (services, about, contact), mobile-first design, basic on-page SEO, contact/enquiry form.
Booking — £1,000. Established salons taking online bookings. Everything in Showcase + integrated booking (Squarespace Scheduling or Acuity), services & pricing pages, local SEO setup.
E-commerce — £1,400. Salons selling products or gift cards. Everything in Booking + online store, gift-card sales, product pages.
Two honest notes. First, I sometimes run a founding-client rate for the first few UK salons I take on in exchange for a review and permission to use the result as a case study — if that window’s open, you’ll see it on the salon websites page. Second, a website isn’t “done” forever: I offer optional care plans from £35/month (updates, backups, small changes, security) if you’d rather not touch it yourself. Both are optional — the build price above is the build price.
What an £800–£1,400 salon site actually looks like
Here’s one I designed — Maison Hair Studio — built the way I build for salons: a hero that says what the salon is in a single line, a Book button reachable from every page, named stylists with photos, a clear service-and-price menu, a gallery, and gift vouchers for extra off-peak revenue. Eight pages, mobile-first, designed to turn a visitor into a booked client — not just to look nice.
That’s the upper end of the range in practice: custom design, booking built in, and room to sell products or vouchers. A Showcase build at £800 is the same care and design with fewer pages and no shop — still mobile-first, still yours to edit.
What actually moves the price up or down
When a salon asks “why is mine more than my friend’s,” it’s almost always one of these:
Number of pages and services. A five-page site with three services is faster to build than a twenty-page site with a full team-bios section and a blog.
Booking complexity. A single calendar is simple. Multiple stylists, room/resource scheduling, deposits and class bookings take more setup.
Selling online. Gift cards and a product shop add e-commerce setup, tax and shipping config.
Content readiness. If you have your logo, brand colours, photos and service list ready, the build is quick. If I’m sourcing photography and writing copy from scratch, that’s more time.
SEO depth. A basic setup gets you indexed. Competing for “[your town] hair salon” against established players is ongoing work, not a one-off.
The ongoing costs nobody quotes you
The build is a one-off, but every website has a small running cost — and honest budgeting means knowing it up front. For a UK salon it usually lands around £200–£400 a year:
Squarespace subscription — roughly £12–£20/month billed annually (£144–£240/year). That’s your hosting, security and the platform in one; there’s no separate hosting bill.
Domain name — about £15–£20/year, and free for the first year on an annual plan.
Booking — Squarespace Scheduling (Acuity) is built in on the right plan, so usually nothing extra.
Care plan — optional — mine start at £35/month if you’d rather updates, backups and small changes were handled for you. Plenty of owners skip it and edit the site themselves; Squarespace makes that genuinely easy.
No surprise developer retainers, no per-change fees. That predictability is a big reason I build on Squarespace instead of WordPress, where hosting, plugins and security updates quietly stack up.
Is it worth it when Fresha and Treatwell are free?
Fair question — here’s the straight answer. Booking marketplaces like Fresha, Booksy and Treatwell are genuinely useful, and bookings made through your own booking button are free. Where they cost you is the new clients their marketplace sends you — that’s where the roughly 20% “new client fee” applies, and it can keep applying when that person rebooks through the app. You’re effectively renting your own clients back.
A website you own flips that. When your site ranks for “[your town] hair salon” and converts, those new clients come to you directly — no commission, and they’re yours to rebook and market to. A build that brings in two or three new regulars a month has usually paid for itself within a year. So the real comparison isn’t “website vs free booking app” — it’s owning your client flow versus renting it.
Where to spend your budget — and where not to
If money’s tight, spend it in this order:
A booking flow that doesn’t lose people — the highest-return thing on the site. Mobile-first, two taps from the homepage.
Local SEO — proper page titles, your Google Business Profile linked, your town and services in the copy, so you show up when someone nearby searches.
Real photos and clear service + price pages — people book on trust and clarity, not animation.
Where I’d tell you not to spend early: heavy custom animation, a blog you won’t keep up, a complex membership area, or a bespoke platform that locks you in. They cost the most and move bookings the least — add them later, once the site is paying for itself.
Is Squarespace the right platform for a salon?
For the overwhelming majority of UK salons, yes. It handles the things salons need — booking, mobile design, gift cards, decent SEO foundations — without the maintenance headaches and security updates that come with WordPress. The trade-off is that it’s less customisable at the extreme technical end, which simply doesn’t matter for a salon website. (More on exactly what’s included on the salon websites page.)
It’s also why I work on Squarespace exclusively as a Circle Gold partner: a salon owner should be able to update their own prices and photos in five minutes from a phone, and Squarespace lets you do that. You’re not locked into me to change a price.
If you're weighing it against Wix specifically, here's my honest Squarespace vs Wix comparison for salons.
How to avoid overpaying (or underpaying)
Salons lose money at both ends. Overpaying looks like an agency charging £3,000+ for what is, underneath, a template you didn’t need — or a “free” website that ties you into an expensive monthly contract for years. Underpaying looks like a £200 template with no booking strategy and no SEO that you replace within a year, paying twice.
A few honest checks before you hire anyone: Do they show real salon sites they’ve built? Do you own the site and domain at the end? Can you edit it yourself without paying them each time? And is it a fixed quote, not a vague “from £X”? If those answers are clear, the price is almost always fair.
So what should you budget?
If you’re an independent salon or a small group that wants a site that looks professional and actually brings in bookings, budget £800–£1,400 for a specialist build, plus optional ongoing care from £35/month if you’d rather it be hands-off. Spend less and you’re usually buying a template you’ll replace; spend agency money only if you have multiple locations and a marketing budget to match.
If you want a straight answer for your specific salon — how many pages, which booking setup, what it would cost — I’m happy to give you one on a short free consultation. No obligation, and you’ll leave knowing the number either way.
Frequently asked questions
How much does a hair salon website cost in the UK in 2026? Most professional salon websites cost £800–£1,400 as a one-off build with a specialist designer. DIY sites start around £150/year, and full creative agencies charge £3,000–£5,000+. Independent salons and small chains usually fit the £800–£1,400 range.
Is there an ongoing cost after the website is built? Yes, two small ones: the Squarespace subscription (roughly £12–£20/month billed annually, which covers hosting and the platform), and an optional care plan (from £35/month) if you want updates, backups and changes handled for you. The build itself is a one-off.
Can I update the website myself after it’s built? Yes. On Squarespace you can edit text, prices, photos and services yourself in minutes, from a phone or laptop — no developer needed. That’s a deliberate reason I build on it.
Do I need online booking on my salon website? If clients book in advance, online booking pays for itself quickly by reducing phone time and no-shows. You can use Squarespace Scheduling or Acuity built into the site, so clients book without leaving your page.
How long does it take to build a salon website? With your logo, photos and service list ready, a Showcase or Booking site typically takes about two weeks. Gathering content is usually what sets the pace, not the build.
See live salon and beauty builds on my portfolio, read more about salon websites, or book a free consultation.
Gediminas Vengrauskas is the founder of UOGAweb, a Squarespace Circle Gold studio building mobile-first, SEO-first websites for hair & beauty businesses across the UK and Europe.
